With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and ...
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With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers' brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?
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Add this copy of A Screenful of Sugar? : Prescription Drug Websites to cart. $3.50, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Peter Lang Inc., International A.
Edition:
2014, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2014
Language:
English
Alibris ID:
18071573124
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Add this copy of A Screenful of Sugar? : Prescription Drug Websites to cart. $6.50, very good condition, Sold by A Book Store of Hastings rated 5.0 out of 5 stars, ships from HASTINGS, MN, UNITED STATES, published 2014 by Peter Lang Inc., International Academic Publishers.
Edition:
2014, Peter Lang Inc., International Academic Publishers
Publisher:
Peter Lang Inc., International Academic Publishers
Published:
2014
Language:
English
Alibris ID:
17866404420
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Very good. Trade paperback (US). Glued binding. 192 p. Health Communication, 10. Audience: General/trade. AS NEW=VERY NICE COPY--VERY SLIGHT SHELF WARE--TEXT CLEAN AND TIGHT--GIFT--STILL HAS LOTS OF GREAT READS LEFT--1 ST. ED. --1 ST. PRINTING
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2014, Peter Lang Inc., International Academic Publishers
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2014, Peter Lang Inc., International Academic Publishers
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2014, Peter Lang Inc., International Academic Publishers
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2014, Peter Lang Inc., International Academic Publishers
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Add this copy of A Screenful of Sugar? : Prescription Drug Websites to cart. $84.20, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by Peter Lang Inc., International.
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2014, Peter Lang Inc., International Academic Publishers