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Good for You, Great for Me: Finding the Trading Zone and Winning at Win-Win Negotiation - Susskind, Lawrence, and Runnette, Sean (Read by)
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Thirty years ago, Roger Fisher and Bill Ury wrote the groundbreaking book Getting to Yes . It established the mutual gains approach to negotiation, or what the popular media likes to call "win-win negotiation." But there are few, if any, negotiating situations in which everyone can get everything they want. In reality, most people want to win at win-win negotiation. And the way to win is to come up with a proposed agreement that is "good" for the other side and "great" for you. Good For You, Great For Me provides the ...

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Good for You, Great for Me: Finding the Trading Zone and Winning at Win-Win Negotiation 2014, PublicAffairs

ISBN-13: 9781610394253

Hardcover

Good for You, Great for Me: Finding the Trading Zone and Winning at Win-Win Negotiation 2014, MacMillan Audio, New York

ISBN-13: 9781427251381

Abridged

Audiobook CD