The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder ...
Read More
The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder ...
Read Less
Add this copy of Soft. Rupert Thomson to cart. $11.18, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2012 by Bloomsbury UK.
Add this copy of Soft to cart. $17.98, new condition, Sold by Y-Not-Books rated 3.0 out of 5 stars, ships from Rotherwas, HEREFORDSHIRE, UNITED KINGDOM, published 2012 by Bloomsbury Paperbacks.
Add this copy of Soft to cart. $18.14, new condition, Sold by Wyemart Limited rated 5.0 out of 5 stars, ships from HEREFORD, HEREFORDSHIRE, UNITED KINGDOM, published 2012 by Bloomsbury Paperbacks.
Add this copy of Soft to cart. $54.25, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by Bloomsbury UK.