The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder ...
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The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder ...
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Add this copy of Soft to cart. $2.56, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1998 by Bloomsbury Publishing PLC.
Add this copy of Soft! to cart. $3.09, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2000 by Vintage Crime/Black Lizard.
Add this copy of Soft to cart. $5.89, very good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by TRAFALGAR SQUARE +.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Soft to cart. $6.99, very good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Trafalgar Square +.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Soft! to cart. $7.00, good condition, Sold by Montclair Book Center rated 4.0 out of 5 stars, ships from Montclair, NJ, UNITED STATES, published 2000 by Vintage Crime/Black Lizard.
Add this copy of Soft! to cart. $8.00, new condition, Sold by Garys Books rated 4.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 1998 by Knopf.
Add this copy of Soft to cart. $9.95, very good condition, Sold by Dearly Departed Books rated 2.0 out of 5 stars, ships from Alliance, OH, UNITED STATES, published 1998 by Bloomsbury.
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Seller's Description:
NF. Third printing. A near fine copy bound in pictorial boards without a d ust jacket as issued. Ribbon marker. Dust soiling to the edges of the book's upper page block. Signed on the title page by Thomson without i nscription.
Add this copy of Soft! to cart. $12.18, very good condition, Sold by Pilkington & Sons rated 4.0 out of 5 stars, ships from Windber, PA, UNITED STATES, published 1998 by Knopf.
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Seller's Description:
Very good Good jacket. Ex-Library. Hardcover. -Disclaimer: May have a different cover image than stock photos shows, as well as being a different edition/printing, unless otherwise stated. Please contact us if you're looking for one of these specifically. Your order will ship with FREE Delivery Confirmation (Tracking). We are a family business, and your satisfaction is our goal!
Add this copy of Soft! to cart. $12.99, good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 1998 by Alfred A. Knopf.
