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Sport Business in the Global Marketplace (2003 edition)

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Sport Business in the Global Marketplace - Westerbeek, H, and Smith, A
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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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Sport Business in the Global Marketplace 2002, Palgrave MacMillan, London

ISBN-13: 9781403903006

2003 edition

Hardcover

Sport Business in the Global Marketplace 2002, Palgrave MacMillan, London

ISBN-13: 9781349508457

2003 edition

Trade paperback