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The Business of Sport Management

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The Business of Sport Management - Beech, John (Editor)
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Aimed at the students of sports management on programmes of leisure studies, sports studies and business studies, this book examines the sport management theories and practice within functional areas such as finance, human resource management and marketing. Including case studies and examples, it looks at the context of sport organisations.

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The Business of Sport Management 2004, FT Press

ISBN-13: 9780273682684

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