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Developing Successful Sport Marketing Plans: Second Edition

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Developing Successful Sport Marketing Plans: Second Edition - Stotlar, David Kent, Ed.D.
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Sport administrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behaviour, target marketing, marketing objectives, strategies and tactics, implementation and control.

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Developing Successful Sport Marketing Plans: Second Edition 2005, Fitness Information Technology

ISBN-13: 9781885693570

2nd Revised edition

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