In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialization of sports entertainment. Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You'll feel like you're in the board room where multimillion-dollar decisions are being made by advertising heavy-hitters. For both seasoned fans and casual ...
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In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialization of sports entertainment. Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You'll feel like you're in the board room where multimillion-dollar decisions are being made by advertising heavy-hitters. For both seasoned fans and casual observers, Sports Marketing proves that "it's not just a game anymore."
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Add this copy of Sports Marketing to cart. $2.88, like new condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1995 by Prometheus Books.
Add this copy of Sports Marketing to cart. $2.88, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1995 by Prometheus Books.
Add this copy of Sports Marketing to cart. $2.88, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1995 by Prometheus Books.
Add this copy of Sports Marketing: It's Not Just a Game Anymore to cart. $5.00, new condition, Sold by Bookwitch rated 5.0 out of 5 stars, ships from Concord, CA, UNITED STATES, published 1995 by Amherst, NY, U.S.A. : Prometheus Books, Publishers, 1995..
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Seller's Description:
New in Near Fine jacket. Book Octavo, hardcover, fine in near fine green dj. Giftable. Sponsorship, event management, licensing and merchandising, endorsements, radio and television, stadium issues and more. NBC paid 1.2 billion for the broadcast rights to Olympics 2000 (Sydney) and 2002 (Salt Lake). NBC paid over 1.6 billion for the three events.
Add this copy of Sports Marketing to cart. $5.02, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1995 by Prometheus Books.
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Seller's Description:
Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Sports Marketing to cart. $5.02, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1995 by Prometheus Books.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Sports Marketing: It's Not Just a Game Anymore to cart. $6.75, like new condition, Sold by Archer's Used & Rare Books rated 5.0 out of 5 stars, ships from Kent, OH, UNITED STATES, published 1995 by Prometheus.
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Seller's Description:
Fine Condition in Fine jacket. Some baseball. Fine in Dust Jacket. Dust Jacket is in as new condition, apart from normal shop shelf wear-contains no tears or chips or other damage. Quantity Available: 1. Category: Sports & Pastimes; Baseball; ISBN: 1573920193. ISBN/EAN: 9781573920193. Pictures of this item not already displayed here available upon request. Inventory No: 980.
Add this copy of Sports Marketing: It's Not Just a Game Anymore to cart. $9.92, like new condition, Sold by Bingo Used Books rated 5.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1995 by Amherst, New York, U.S.A. : Prometheus Books.
Add this copy of Sports Marketing: It's Not Just a Game Anymore to cart. $11.00, like new condition, Sold by Bingo Used Books rated 5.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1995 by Amherst, New York, U.S.A. : Prometheus Books.
Add this copy of Sports Marketing: It's Not Just a Game Anymore to cart. $14.00, like new condition, Sold by Bingo Used Books rated 5.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1995 by Amherst, New York, U.S.A. : Prometheus Books.
