The authors argue that traditionally retailers have focused upon their internal processes, operations and systems in order to improve performance. Accordingly they have failed to respond to global changes and customer requirements. They argue that designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This text takes you inside those strategic relationships and helps show you how to redesign your business to get them right. Highlights ...
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The authors argue that traditionally retailers have focused upon their internal processes, operations and systems in order to improve performance. Accordingly they have failed to respond to global changes and customer requirements. They argue that designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This text takes you inside those strategic relationships and helps show you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.
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Add this copy of Retail Therapy: Making Strategic Relationships Work to cart. $7.66, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2003 by Palgrave Macmillan.
Add this copy of Retail Therapy: Making Strategic Relationships Work to cart. $19.99, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Palgrave Macmillan.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9781403901712.
Add this copy of Retail Therapy: Making Strategic Relationships Work to cart. $37.37, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Palgrave Macmillan.
Add this copy of Retail Therapy: Making Strategic Relationships Work to cart. $50.00, like new condition, Sold by Moe's Books rated 5.0 out of 5 stars, ships from Berkeley, CA, UNITED STATES, published 2003 by Palgrave Macmillan.
