Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job ...
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Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for. It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail.
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Add this copy of Retail Therapy: Making Strategic Relationships Work to cart. $7.70, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2003 by Palgrave Macmillan.
Add this copy of Retail Therapy: Making Strategic Relationships Work to cart. $19.99, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Palgrave Macmillan.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9781403901712.
Add this copy of Retail Therapy: Making Strategic Relationships Work to cart. $37.37, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Palgrave Macmillan.
Add this copy of Retail Therapy: Making Strategic Relationships Work to cart. $50.00, like new condition, Sold by Moe's Books rated 5.0 out of 5 stars, ships from Berkeley, CA, UNITED STATES, published 2003 by Palgrave Macmillan.
Add this copy of Retail Therapy: Making Strategic Relationships Work to cart. $51.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2003 by Palgrave MacMillan.
