Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial ...
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Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.
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Add this copy of Services Marketing: Concepts, Strat. +Cs to cart. $5.25, very good condition, Sold by Collegebooksdirect rated 4.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2016 by Cengage Learning.
Add this copy of Services Marketing: Concepts, Strat. +Cs to cart. $5.25, good condition, Sold by Collegebooksdirect rated 4.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2016 by Cengage Learning.
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Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
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Add this copy of Services Marketing: Concepts, Strategies, & Cases to cart. $35.30, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Cengage Learning.
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Add this copy of Services Marketing: Concepts, Strategies, & Cases to cart. $60.09, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2016 by Cengage Learning.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Services Marketing: Concepts, Strategies, & Cases to cart. $99.95, new condition, Sold by textsforsale rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2016 by Cengage Learning.
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100% BRAND NEW ORIGINAL US HARDCOVER STUDENT 5th Edition / Mint condition / Never been read / ISBN-13: 9781285429786 / Shipped out in one business day with free tracking.