Subscription Marketing Move over, lead generation and lead nurturing. Marketing for subscription-based businesses requires another skill set: customer value nurturing . Because in a business using subscriptions, you're just getting started when someone becomes a customer. Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn , and support customer advocacy . ...
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Subscription Marketing Move over, lead generation and lead nurturing. Marketing for subscription-based businesses requires another skill set: customer value nurturing . Because in a business using subscriptions, you're just getting started when someone becomes a customer. Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn , and support customer advocacy . The book describes marketing practices that nurture the ongoing solution value to the customer: Help customers achieve value Demonstrate the value that customers are realizing Add value through content and community Add value to the customer relationship Align with customers' deeper values Whether you're marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you'll find advice and ideas you can put into practice immediately.
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Add this copy of Subscription Marketing: Strategies for Nurturing to cart. $8.06, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2015 by Cuesta Park Consulting.
Add this copy of Subscription Marketing to cart. $9.72, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2015 by Cuesta Park Consulting.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Subscription Marketing: Strategies for Nurturing to cart. $28.50, like new condition, Sold by Marlowes Books rated 2.0 out of 5 stars, ships from Ferny Hills, Brisbane, QLD, AUSTRALIA, published 2015 by Cuesta Park Consulting.
Add this copy of Subscription Marketing to cart. $37.06, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by Cuesta Park Consulting.
