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The Loyalty Effect - Reichheld, Frederick F, and Teal, Thomas
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The business world seems to have given up on loyalty: many major corporations now lose--and have to replace--half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics ...

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The Loyalty Effect 1996, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875844480

Hardcover