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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value - Reichheld, Frederick F
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The "BusinessWeek" bestseller is now available in paperback with a new Preface by the author. In this new edition, Reichheld reveals the secrets of successful companies that base their business strategies on loyal relationships.

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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value 2001, Harvard Business Review Press, Boston, MA

ISBN-13: 9781578516872

Revised edition

Trade paperback