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Marketing Public Health: Strategies to Promote Social Change - Siegel, Michael, Professor, M.D, and Doner, Lynne
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Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.

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Marketing Public Health: Strategies to Promote Social Change 2006, Jones & Bartlett Publishers

ISBN-13: 9780763738914

2nd Revised edition

Trade paperback

Marketing Public Health: Strategies to Promote Social Change 2004, Aspen Publishers, Boston, Mass. ; London

ISBN-13: 9780763726515

Trade paperback

Marketing Public Health: Strategies to Promote Social Change 1998, Aspen Publishers

ISBN-13: 9780834210714

Hardcover