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Marketing Public Health: Strategies to Promote Social Change

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Marketing Public Health: Strategies to Promote Social Change - Siegel, Michael, Professor, M.D, and Doner Lotenberg, Lynne
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Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and ...

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Marketing Public Health: Strategies to Promote Social Change 2006, Jones & Bartlett Publishers

ISBN-13: 9780763738914

2nd Revised edition

Trade paperback

Marketing Public Health: Strategies to Promote Social Change 2004, Aspen Publishers, Boston, Mass. ; London

ISBN-13: 9780763726515

Trade paperback

Marketing Public Health: Strategies to Promote Social Change 1998, Aspen Publishers

ISBN-13: 9780834210714

Hardcover