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Essentials of Public Relations Management - Lordan, Edward J
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Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and ...

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Essentials of Public Relations Management 2003, Rowman & Littlefield Publishers, Chicago, IL

ISBN-13: 9780830415946

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