Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base - the path to stable growth, season after season. ...
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Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base - the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and contentBuild loyalty programs that turn satisfied customers into enthusiastic advocatesNurture profitable customers while pruning those who sap time and moneyInject authenticity into social media communicationsInvert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
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Add this copy of Evergreen: Cultivate the Enduring Customer Loyalty That to cart. $1.99, good condition, Sold by Goodbookscafe rated 5.0 out of 5 stars, ships from Macon, GA, UNITED STATES, published 2015 by Amacom.
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Seller's Description:
The cover shows normal wear and tear. The pages show normal wear and tear. MAY have creases, pages intact but seam is visible, or have foxing There is a signature or handwriting on the inside front cover. This book is in GOOD condition. The cover and spine are solid, though they do show minor wear. The interior pages may have limited markings or highlighting. The previous owner may have put their name in the inside front cover. Ships only in the US using Safe and Secure Bubble Mailer!
Add this copy of Evergreen: Cultivate the Enduring Customer Loyalty That to cart. $2.14, good condition, Sold by Books-FYI rated 5.0 out of 5 stars, ships from cadiz, KY, UNITED STATES, published 2015 by Amacom.
Add this copy of Evergreen: Cultivate the Enduring Customer Loyalty That to cart. $2.19, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2015 by Amacom.
Add this copy of Evergreen: Cultivate the Enduring Customer Loyalty That to cart. $2.23, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2015 by Amacom.
Add this copy of Evergreen: Cultivate the Enduring Customer Loyalty That to cart. $3.25, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2015 by Amacom.
Add this copy of Evergreen: Cultivate the Enduring Customer Loyalty That to cart. $12.94, very good condition, Sold by Y-Not-Books rated 4.0 out of 5 stars, ships from Rotherwas, HEREFORDSHIRE, UNITED KINGDOM, published 2015 by AMACOM.
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Very good. Bumped dust jacket and book is warped Next day dispatch by Royal Mail. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries.
Add this copy of Evergreen: Cultivate the Enduring Customer Loyalty That to cart. $29.86, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by AMACOM.
