The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. ...
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The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information-all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity-and Data Crush will help you make sense of it all.
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Add this copy of Data Crush: How the Information Tidal Wave is Driving to cart. $1.63, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2014 by Amacom.
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Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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Very good. Ships Within 24 Hours M-F-Satisfaction Guaranteed! Has a publisher overstock mark. Item is in Good Condition. Clean Copy With Light Amount of Wear.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Data Crush: How the Information Tidal Wave is Driving to cart. $9.97, new condition, Sold by 8trax Media rated 5.0 out of 5 stars, ships from Mansfield, MA, UNITED STATES, published 2014 by Amacom.
