If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman ...
Read More
If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others-and shows readers how to: * Formulate a social strategy * Pinpoint their audience and where they "live" online * Give their brand a unique voice and personality * Get good at listening * Create relevant, engaging content * Identify and reward influencers * Build strong bonds with bloggers * Become truly customer-centric * Avoid pitfalls when possible-and respond to negative feedback when a misstep is made * Cultivate brand spokespeople * Use targeting to engage more effectively * Turn employees into social marketers * Engage with ROI in mind The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
Read Less
Add this copy of Going Social: Excite Customers, Generate Buzz, and to cart. $2.47, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2012 by Amacom.
Add this copy of Going Social: Excite Customers, Generate Buzz, and to cart. $4.36, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2012 by Amacom.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Going Social: Excite Customers, Generate Buzz, and to cart. $5.99, new condition, Sold by west.street.books rated 5.0 out of 5 stars, ships from Clarksville, TN, UNITED STATES, published 2012 by Amacom.
Add this copy of Going Social: Excite Customers, Generate Buzz, and to cart. $6.16, new condition, Sold by Warriors SG rated 5.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2012 by Amacom.
Add this copy of Going Social: Excite Customers, Generate Buzz, and to cart. $8.58, new condition, Sold by justsomedeals rated 4.0 out of 5 stars, ships from Niagara Falls, NY, UNITED STATES, published 2012 by AMACOM.
Add this copy of Going Social: Excite Customers, Generate Buzz, and to cart. $10.13, like new condition, Sold by justsomedeals rated 4.0 out of 5 stars, ships from Niagara Falls, NY, UNITED STATES, published 2012 by AMACOM.
Add this copy of Going Social to cart. $12.56, new condition, Sold by indoo rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2012 by Amacom.
Add this copy of Going Social Excite Customers, Generate Buzz, and to cart. $13.59, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2012 by Amacom.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
