The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-19th century. Through the taking of snapshots, Kodak taught Americans to see their ...
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The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-19th century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West examines a wide assortment of Kodak's most popular inventions and marketing strategies, including the ""Kodak Girl"", the momentous invention of the Brownie camera in 1900, the ""Story Campaign"" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. Enhanced with over 50 reproductions of the Kodak ads themselves, this work illustrates the fundamental changes in American culture and the function of memory in the formative years of the 20th century.
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Add this copy of Kodak and the Lens of Nostalgia (Cultural Frames, to cart. $9.99, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by University of Virginia Press.
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Fine paperback book in decorative wrappers (soft cover book). An exploration abut how Kodak marketing (its packagin, promotional literature & advertisements) created a kind of desire for photography in the late 19th and early 20th centuries, illustrated.
Add this copy of Kodak and the Lens of Nostaligia to cart. $24.46, new condition, Sold by Websew Inc rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2000 by University of Virginia Press.
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Add this copy of Kodak and the Lens of Nostalgia (Cultural Frames, to cart. $39.77, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by University of Virginia Press.
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