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The Challenge of Remaining Innovative: Insights from Twentieth-Century American Business - Clarke, Sally H (Editor), and Lamoreaux, Naomi R (Editor), and Usselman, Steven W (Editor)
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The Challenge of Remaining Innovative explores innovation as a complex phenomenon that may be organizational as well as technological, that operates both within firms and across the broader economy, and that involves matters not only of research and development, but also of marketing, design, and government relations. The contributors explore two main themes: the challenge of remaining innovative and the necessity of managing institutional boundaries in doing so. The collection is organized into four parts, which move ...

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The Challenge of Remaining Innovative: Insights from Twentieth-Century American Business 2009, Stanford Business Books, Stanford, CA

ISBN-13: 9780804758925

Hardcover