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The Challenge of Remaining Innovative: Insights from Twentieth-Century American Business

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The Challenge of Remaining Innovative: Insights from Twentieth-Century American Business - Clarke, Sally H (Editor), and Lamoreaux, Naomi R (Editor), and Usselman, Steven W (Editor)
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The Challenge of Remaining Innovative explores how innovation is a complex phenomenon that may be organizational as well as technological, that operates both within firms and across the broader economy, and that involves matters not just of research and development but also of marketing, design, and government relations. The contributions in this volume explore two main themes: the challenge of remaining innovative and the necessity of managing institutional boundaries in doing so.

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The Challenge of Remaining Innovative: Insights from Twentieth-Century American Business 2009, Stanford Business Books, Stanford, CA

ISBN-13: 9780804758925

Hardcover