As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important - or more challenging. "The Handbook of Strategic Public Relations & Integrated Communications" is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of ...
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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important - or more challenging. "The Handbook of Strategic Public Relations & Integrated Communications" is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management; Marketing public relations; Client-agency relationships; Environmental public relations; High-tech PR; And more!
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Add this copy of The Handbook of Strategic Public Relations and to cart. $2.61, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of The Handbook of Strategic Public Relations and to cart. $2.61, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of The Handbook of Strategic Public Relations and to cart. $4.82, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of The Handbook of Strategic Public Relations and to cart. $17.50, like new condition, Sold by Bingo Used Books rated 5.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of The Handbook of Strategic Public Relations and to cart. $19.84, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of The Handbook of Strategic Public Relations and to cart. $31.44, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of The Handbook of Strategic Public Relations and to cart. $33.00, like new condition, Sold by Affordable Products rated 4.0 out of 5 stars, ships from Millbury, MA, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of The Handbook of Strategic Public Relations and to cart. $71.99, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of The Handbook of Strategic Public Relations and to cart. $75.04, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1997 by McGraw-Hill.