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The Handbook of Strategic Public Relations and Integrated Communications

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The Handbook of Strategic Public Relations and Integrated Communications - Caywood Clarke, and Caywood, Clarke L (Editor)
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A guide for communications professionals which combines the art and science of marketing, public relations and communications. It covers tips, topics and techniques such as: crisis management; marketing public relations; client-agency relationships; environmental public relations; high-tech PR; and more.

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The Handbook of Strategic Public Relations and Integrated Communications 1997, McGraw-Hill, New York, NY

ISBN-13: 9780786311316

Hardcover