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The Management of Tourism - Pender, Lesley (Editor), and Sharpley, Richard (Editor)
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The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism ...

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The Management of Tourism 2004, Sage Publications Ltd, London

ISBN-13: 9780761940227

Trade paperback

The Management of Tourism 2004, Sage Publications Ltd, London

ISBN-13: 9780761940210

Hardcover