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Marketing Management for Travel and Tourism

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Marketing Management for Travel and Tourism - Pender, Lesley
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Motivates students through case studies and an applied approach. Focuses on areas such as marketing strategy, market research, relationship marketing and customer retention. Short case studies are integrated within the text with longer case studies at the end of chapters. Discussion points and questions aid clarity. Supports independent study by providing a complete, self sufficient learning package

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Marketing Management for Travel and Tourism 1999, Trans-Atlantic Publications

ISBN-13: 9780748727834

Illustrated

Hardcover