"Intelligently written and elegantly argued, it gives vivid examples of a whole new way of looking at brands, with a passion." -Leslie Butterfield, Managing Partner, The Ingram Partnership "A book of tremendous practical application that also includes high-level, intellectual debate." -Professor Mark Ritson, London Business School At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need to regain their sense of belief. They need the courage to stand for something, rather ...
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"Intelligently written and elegantly argued, it gives vivid examples of a whole new way of looking at brands, with a passion." -Leslie Butterfield, Managing Partner, The Ingram Partnership "A book of tremendous practical application that also includes high-level, intellectual debate." -Professor Mark Ritson, London Business School At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need to regain their sense of belief. They need the courage to stand for something, rather than responding to the latest consumer whim. It is a timely argument. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, the authors show how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are Passionbrands, and they point the way forward for marketing in the 21st century. The book is practical as well as inspiring. Drawing on the very latest academic research and Millward Brown's unique global research into brand value, the authors reveal a systematic approach to the business of creating Passionbrands from existing brands, no matter how humdrum or mainstream the category. Always vivid, often contentious, Creating Passionbrands shows what really counts today at the heart of branding.
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Add this copy of Creating Passion Brands: Getting to the Heart of to cart. $7.07, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Kogan Page.
Add this copy of Creating Passion Brands: Getting to the Heart of to cart. $14.06, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2005 by Kogan Page.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Creating Passion Brands: Getting to the Heart of to cart. $14.06, fair condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2005 by Kogan Page.
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Acceptable. Used-Acceptable. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Creating Passion Brands: Getting to the Heart of to cart. $19.81, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by Kogan Page.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780749443702.
Add this copy of Creating Passion Brands: Getting to the Heart of to cart. $37.61, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Kogan Page Business Books.
Add this copy of Creating Passion Brands: Getting to the Heart of to cart. $97.88, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2005 by Kogan Page Business Books.
