A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general ...
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A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore.
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Add this copy of Gonzo Marketing: Winning Through Worst Practices to cart. $2.50, good condition, Sold by Mt. Baker Books rated 1.0 out of 5 stars, ships from Bellingham, WA, UNITED STATES, published 2001 by Basic Books Publishers, Inc..
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Used/Good or Better. No Jacket (As issued) Book 243 Pages. Showing light bumping around the corners, a light stain on the page ends (Title page to Pages 28, does not penetrate the pages. ) The pages are very tight and very clean, we found NO MARKS. Our books are guaranteed and ship the day they're sold.
Add this copy of Gonzo Marketing: Winning Through Worst Practices to cart. $2.89, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by Basic Books.
Add this copy of Gonzo Marketing: Winning Through Worst Practices to cart. $4.25, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Basic Books.
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Add this copy of Gonzo Marketing: Winning Through Worst Practices to cart. $5.25, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2002 by Basic Books.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Gonzo Marketing: Winning Through Worst Practices to cart. $9.25, very good condition, Sold by Lexington Books rated 5.0 out of 5 stars, ships from Idaho Falls, ID, UNITED STATES, published 2002 by Basic Books.
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Add this copy of Gonzo Marketing: Winning Through Worst Practices to cart. $14.75, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2002 by Basic Books.
Add this copy of Gonzo Marketing: Winning Through Worst Practices to cart. $16.09, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2002 by Basic Books.
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New. Trade paperback (US). Glued binding. 256 p. Winning Through Worst Practices. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Gonzo Marketing: Winning Through Worst Practices to cart. $16.09, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2002 by Basic Books.
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Fine. Trade paperback (US). Glued binding. 256 p. Winning Through Worst Practices. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
