Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire. } The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www cluetrain.com had ignited a vibrant ...
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Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire. } The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it absolutely brilliant. Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book that delivers on the buzz. The Cluetrain Manifesto is a wake-up call that says business as usual is gone forever. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarterand getting smarter faster than most companies. Todays markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that arent listening to these exchanges are missing a dire warning. Companies that arent engaging in them are missing an unprecedented opportunity. The Cluetrain Manifesto is the culmination of this very real phenomenon. It shares powerful, firsthand experiences describing how Internet business differs radically from the corporate status quo. The fact is that employees are getting hyperlinked even as markets are. Companies need to listen carefully to both.Forget business as usual, The Cluetrain Manifesto marks the dawn of something b igger: *Markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations *These networked markets are conversations in which customers are intelligent human beings, not faceless demographic sectors *Today, the organizational chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority *Corporations must transform themselves into organizations that establish a genuine culture with a perspective, a personality, and a point of view *Linking conversations inside the company to conversations in the marketplace will create enormous new value for companies that are clued-in.. }
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Add this copy of The Cluetrain Manifesto to cart. $1.25, fair condition, Sold by Once Upon A Time Books rated 3.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2000 by Basic Books.
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Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of The Cluetrain Manifesto to cart. $1.73, good condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2000 by Basic Books.
Add this copy of The Cluetrain Manifesto to cart. $1.73, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2000 by Basic Books.
Add this copy of The Cluetrain Manifesto to cart. $1.74, good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2000 by Perseus Books.
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Good. Good. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add this copy of The Cluetrain Manifest: the End of Business as Usual to cart. $1.99, very good condition, Sold by Cuyahoga Valley Book Company rated 5.0 out of 5 stars, ships from Peninsula, OH, UNITED STATES, published 2000 by Perseus Books.
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Very Good. NICE BOOK! MILD SHELF WEAR ON DUSTJACKET, A FEW LIBRARY STAMPS, NO MARKINGS IN TEXT. Description: This self-described wake-up call to American corporations began as a list of 95 theses posted online. The book exhorts corporations to take heed of the possibilities for structural change that the internet has made possible, including non-hierarchized companies, interactive management and marketing, and free and casual information flow. The authors claim that companies who fail to speak to their markets "in a human voice" and who don't relax their corporate structure to enable a freer exchange of ideas will stagnate and fail.
Add this copy of The Cluetrain Manifesto: the End of Business as Usual to cart. $1.99, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2000 by Perseus Books Group.
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Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
Add this copy of The Cluetrain Manifesto: the End of Business as Usual to cart. $2.27, like new condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Perseus Books.
Add this copy of The Cluetrain Manifesto: The End of Business as Usual to cart. $3.00, like new condition, Sold by Biblioceros Books rated 5.0 out of 5 stars, ships from Warrenville, IL, UNITED STATES, published 2000 by Perseus Books Group.
Add this copy of The Cluetrain Manifesto to cart. $3.00, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Basic Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Cluetrain Manifesto to cart. $3.19, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Basic Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
