The Online Copywriter's Handbook is a clear, practical, and authoritative guide to writing effective advertising/marketing/sales copy for the online medium. It guides novices on taking the first steps towards getting started with Internet marketing, including e-mail marketing, e-zines, ads, Web sites, and e-commerce; internet marketing pros will learn how to take their Web promotions to the next level of sophistication, effectiveness, and results. Organized into two parts, Part I deals with the fundamentals of writing ...
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The Online Copywriter's Handbook is a clear, practical, and authoritative guide to writing effective advertising/marketing/sales copy for the online medium. It guides novices on taking the first steps towards getting started with Internet marketing, including e-mail marketing, e-zines, ads, Web sites, and e-commerce; internet marketing pros will learn how to take their Web promotions to the next level of sophistication, effectiveness, and results. Organized into two parts, Part I deals with the fundamentals of writing effective copy for the Web and covers how to write persuasively, the key differences between writing for the Internet vs. writing for print, and how to adapt existing print documents for the Web. Part II covers specific Web copywriting tasks including Web sites, home pages, Internet direct mail, landing pages, e-zines, e-zine ads, banner ads, and Web-based documents. The text also includes many sample Web pages and other Internet promotions readers can use as models for their own efforts. Appendices point readers to helpful Web sites and other resources.
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Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $5.52, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2002 by McGraw-Hill Companies.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $5.52, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by McGraw-Hill Companies.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $5.52, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by McGraw-Hill Companies.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $19.81, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2002 by Mcgraw-Hill Contemporary.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780658021145.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $25.00, like new condition, Sold by Southampton Sag Harbor Books rated 5.0 out of 5 stars, ships from Southampton, NY, UNITED STATES, published 2002 by McGraw-Hill.
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Seller's Description:
Like New in Like New jacket. First Edition, First Printing. Not price-clipped ($29.95 price intact). Published by McGraw-Hill, 2002. Octavo. Tan cloth over brown boards stamped in gold with brown endpapers. Book is like new; clean with no writing or names. Sharp corners and spine straight. Binding tight and pages crisp. Dust jacket is like new with light shelf wear. 318 pages. ISBN: 9780658021145. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions or if you would like a photo. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Southampton, New York.
Add this copy of The Online Copywriter? S Handbook to cart. $40.53, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2002 by The McGraw-Hill Company.
Add this copy of The Online Copywriter*S Handbook: Everything You Need to cart. $48.38, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2002 by McGraw-Hill Companies.
Add this copy of The Online Copywriter's Handbook: Everything You Need to cart. $74.35, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2002 by McGraw-Hill.
