A guide to creating copy that connects with customers and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to ...
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A guide to creating copy that connects with customers and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
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Add this copy of Net Words: Creating High-Impact Online Copy to cart. $1.39, good condition, Sold by Poquette's Books rated 5.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 2002 by McGraw-Hill Education.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $2.21, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $2.21, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $2.21, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $4.51, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Very Good. Very Good condition. With remainder mark. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $4.51, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $6.00, very good condition, Sold by Book Alley rated 4.0 out of 5 stars, ships from Pasadena, CA, UNITED STATES, published 2002 by McGraw-Hill.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $6.00, very good condition, Sold by Inga's Original Choices rated 3.0 out of 5 stars, ships from Piggott, AR, UNITED STATES, published 2002 by McGraw-Hill.
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Near Fine- 8vo-over 7¾"-9¾" tall. A stock image [photo] is an accurate representation of the listed book's cover design. Pages [270 including index] clean, unmarked, binding tight and square. Covers clean, colors bright, minor edge and handling wear. Media Mail, Priority & most international shipping include free tracking information. Every book listed is located in my smoke free and climate controlled shop. All are inspected by me and will have qualities and/or flaws described.
