Bells and whistles may grab a customer's attention, but words make the sale. 'The ancients rightly distrusted rhetoric that made 'the worse argument appear the better' - an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox' - Christopher Locke, author of "Gonzo Marketing: Winning Through Worst Practices", and ...
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Bells and whistles may grab a customer's attention, but words make the sale. 'The ancients rightly distrusted rhetoric that made 'the worse argument appear the better' - an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox' - Christopher Locke, author of "Gonzo Marketing: Winning Through Worst Practices", and co-author of "The Cluetrain Manifesto".'The best book I've seen on writing for the Web' - Dr. Ralph F. Wilson, "Web Marketing Today". 'Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet - and Nick knows copy' - John Audette Founder and Publisher, "The Adventive Knowledge Exchange".In "Net Words", emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention; differentiate your business from its competitors online; dramatically increase sales from your site; build customer loyalty; and, breathe new life into your customer services. "Net Words" offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.
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Add this copy of Net Words: Creating High-Impact Online Copy to cart. $1.39, good condition, Sold by Poquette's Books rated 5.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 2002 by McGraw-Hill Education.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $2.21, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $2.21, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $2.21, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2001 by McGraw-Hill Companies.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $4.51, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Very Good. Very Good condition. With remainder mark. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $4.51, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2001 by McGraw-Hill Companies.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $6.00, very good condition, Sold by Book Alley rated 4.0 out of 5 stars, ships from Pasadena, CA, UNITED STATES, published 2002 by McGraw-Hill.
Add this copy of Net Words: Creating High-Impact Online Copy to cart. $6.00, very good condition, Sold by Inga's Original Choices rated 3.0 out of 5 stars, ships from Piggott, AR, UNITED STATES, published 2002 by McGraw-Hill.
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Seller's Description:
Near Fine- 8vo-over 7¾"-9¾" tall. A stock image [photo] is an accurate representation of the listed book's cover design. Pages [270 including index] clean, unmarked, binding tight and square. Covers clean, colors bright, minor edge and handling wear. Media Mail, Priority & most international shipping include free tracking information. Every book listed is located in my smoke free and climate controlled shop. All are inspected by me and will have qualities and/or flaws described.
