A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.
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A compact, practical reference containing step-by-step guidance through the process of planning, designing, writing, contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets, cultural biases and computer jargon. Features ideas for nonprint marketing such as video, E-mail, fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.
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Add this copy of Writing High-Tech Copy That Sells to cart. $3.28, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1995 by Wiley.
Add this copy of Writing High-Tech Copy That Sells to cart. $3.28, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1995 by Wiley.
Add this copy of Writing High-Tech Copy That Sells (Wiley Technical to cart. $4.73, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1995 by Wiley.
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Seller's Description:
Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Writing High-Tech Copy That Sells to cart. $9.20, very good condition, Sold by Bookwitch rated 5.0 out of 5 stars, ships from Concord, CA, UNITED STATES, published 1995 by Somerset, New Jersey, U.S.A. : John Wiley & Sons Inc, 1995,.
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Seller's Description:
Very Good. Book Octavo, softcover, near fine in burgundy and green glossy wraps. 275 pages including index, illustrated. Brochures, catalogs, data cards, press materials; non-print and multimedia; product, service and company positioning.
Add this copy of Writing High-Tech Copy That Sells to cart. $21.92, like new condition, Sold by Bingo Used Books rated 5.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1995 by Somerset, New Jersey, U.S.A. : John Wiley & Sons Inc.
Add this copy of Writing High-Tech Copy That Sells (Wiley Technical to cart. $32.19, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1995 by Wiley.
Add this copy of Writing High-Tech Copy That Sells (Wiley Technical to cart. $42.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1995 by Wiley.
Add this copy of Writing High-Tech Copy That Sells (Wiley Technical to cart. $79.03, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1995 by Wiley.
