The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
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The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Read Less
Add this copy of The Other Guy Blinked: How Pepsi Won the Cola Wars to cart. $3.52, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1986 by Bantam Books.
Add this copy of The Other Guy Blinked: How Pepsi Won the Cola Wars to cart. $3.52, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1986 by Bantam Books.
Add this copy of The Other Guy Blinked: How Pepsi Won the Cola Wars to cart. $3.52, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 1986 by Bantam.
Add this copy of The Other Guy Blinked: How Pepsi Won the Cola Wars to cart. $3.52, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1986 by Bantam Books.
Add this copy of The Other Guy Blinked: How Pepsi Won the Cola Wars to cart. $3.52, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1986 by Bantam Books.
Add this copy of The Other Guy Blinked: How Pepsi Won the Cola Wars to cart. $4.93, fair condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1986 by Bantam.
Add this copy of The Other Guy Blinked: How Pepsi Won the Cola Wars to cart. $4.95, good condition, Sold by ABC Books rated 5.0 out of 5 stars, ships from Springfield, MO, UNITED STATES, published 1986 by Bantam.
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Seller's Description:
Good in good dust jacket. First edition, first printing. DJ with light yellowing to edges, price clipped. Boards and spine intact. No apparent markings to pages. Tracking available on most domestic orders.
Add this copy of The Other Guy Blinked: How Pepsi Won the Cola Wars to cart. $6.74, good condition, Sold by eQuip Online rated 5.0 out of 5 stars, ships from Aliquippa, PA, UNITED STATES, published 1986 by Bantam Books.
Add this copy of The Other Guy Blinked: How Pepsi Won the Cola Wars to cart. $22.50, good condition, Sold by Ground Zero Books, Ltd. rated 5.0 out of 5 stars, ships from Silver Spring, MD, UNITED STATES, published 1986 by Bantam.
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Seller's Description:
Good, fair. 24 cm, 280, DJ worn and several edge tears. The titanic 1980's competitive battle between Pepsi-Cola and Coca-Cola for market share, and the various marketing strategies and ploys Pepsi-Cola used to "win" the struggle.