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I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

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I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta - Greising, David
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Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

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I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta 1999, Wiley, New York, NY

ISBN-13: 9780471345947

Revised edition

Trade paperback

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta 1998, John Wiley & Sons, New York, NY

ISBN-13: 9780471194088

Hardcover