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Effective Marketing: Creating and Keeping Customers (2nd Revised edition)

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Effective Marketing: Creating and Keeping Customers - Zikmund, William G, and D'Amico, Michael
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The principles of marketing are covered in this book, which also examines the presentation of the marketplace as an interplay of relationships. The effect of the Internet and CD-ROM on marketing is also covered.

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Effective Marketing: Creating and Keeping Customers 1997, Cengage Learning, Cincinnati, OH

ISBN-13: 9780538878487

2nd Revised edition

Trade paperback

Effective marketing : creating and keeping customers 1995, West, Minneapolis/St. Paul

ISBN-13: 9780314042378

Hardcover