In an era of unprecedented affluence and consumer buying power, understanding the reasons that make people buy is crucial to designing, packaging, marketing and advertising a product or service. This book brings marketers face to face with the American consumer - young and old, yuppie and hardhat, single and married - and the hidden needs, motivators and physical and psychological influences behind their buying habits. This book reveals how consumers learn about their options in the marketplace and develop attitudes toward ...
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In an era of unprecedented affluence and consumer buying power, understanding the reasons that make people buy is crucial to designing, packaging, marketing and advertising a product or service. This book brings marketers face to face with the American consumer - young and old, yuppie and hardhat, single and married - and the hidden needs, motivators and physical and psychological influences behind their buying habits. This book reveals how consumers learn about their options in the marketplace and develop attitudes toward products and brands, stores and services, and explores how social roles, demographics and life stages affect consumer behavior.
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Add this copy of Why They Buy: American Consumers Inside and Out to cart. $1.99, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1986 by Wiley.
Add this copy of Why They Buy: American Consumers Inside and Out to cart. $1.99, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1986 by Wiley.
Add this copy of Why They Buy: American Consumers Inside and Out to cart. $4.18, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1986 by Wiley.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Why They Buy: American Consumers Inside and Out to cart. $6.99, very good condition, Sold by AmazingBooksPGH rated 5.0 out of 5 stars, ships from Pittsburgh, PA, UNITED STATES, published 1986 by Wiley.
Add this copy of Why They Buy: American Consumers Inside & Out to cart. $8.00, good condition, Sold by Top Notch Books rated 5.0 out of 5 stars, ships from Tolar, TX, UNITED STATES, published 1986 by John Wiley & Sons, Incorporated.
Add this copy of Why They Buy American Consumers Inside and Out to cart. $8.50, good condition, Sold by Virtuous Volumes et al. rated 5.0 out of 5 stars, ships from Wilson, WI, UNITED STATES, published 1986 by John Wiley & Sons.
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Seller's Description:
Very Good in Very Good jacket. Ex-Library. 8vo-over 7¾"-9¾" tall. Call numbers on label on spine of d/j which is mylar covered and taped on, withdrawn stamp on front endpage and on top page edges with library name stamp, library name stamp also on title page and on back of rear endpage, marked out bar code on rear cover over mylar. 351 pages.
Add this copy of Why They Buy: American Consumers Inside and Out to cart. $9.50, like new condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1986 by John Wiley & Sons, Inc.
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Seller's Description:
As New in Good jacket. Ex-Library book in vey nice condition. Pages crisp and clean. Quantity Available: 1. ISBN: 0471844578. ISBN/EAN: 9780471844570. Pictures of this item not already displayed here available upon request. Inventory No: 1560733111.
Add this copy of Why They Buy: American Consumers Inside and Out to cart. $14.08, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1986 by Wiley.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Why They Buy: American Consumers Inside and Out to cart. $29.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1986 by Wiley.
Add this copy of Why They Buy: American Consumers Inside and Out to cart. $34.95, very good condition, Sold by J.E. Miles, A Bookseller rated 5.0 out of 5 stars, ships from OCEANSIDE, CA, UNITED STATES, published 1986 by John Wiley & Sons, Incorporated.
