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Retail Intelligence and Network Planning - Birkin, Mark, and Clarke, Graham, and Clarke, Martin P
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This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses. Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia Numerous global case studies are used to show keys ...

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Retail Intelligence and Network Planning 2002, Wiley, Chichester, England

ISBN-13: 9780471498032

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