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Retail Location Planning in an Era of Multi-Channel Growth

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Retail Location Planning in an Era of Multi-Channel Growth - Birkin, Mark, and Clarke, Graham, and Clarke, Martin
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The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more ...

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Retail Location Planning in an Era of Multi-Channel Growth 2019, Routledge, London

ISBN-13: 9780367218751

Paperback

Retail Location Planning in an Era of Multi-Channel Growth 2017, Routledge, London

ISBN-13: 9781409404071

Hardcover