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Strategic Market Relationships: From Strategy to Implementation - Donaldson, Bill, and O'Toole, Tom
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Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. "Strategic Market Relationships" provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.

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Strategic Market Relationships: From Strategy to Implementation 2007, Wiley, Chichester, England

ISBN-13: 9780470028803

2nd edition

Trade paperback

Strategic Market Relationships: From Strategy to Implementation 2002, John Wiley & Sons, New York, NY

ISBN-13: 9780471494430

Trade paperback