This is the first and only guide to a subject of vital interest to every entrepreneur. Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, "Entrepreneurial Marketing" arms entrepreneurs with cutting-edge marketing approaches - including the latest web-based segmentation and positioning techniques - that will provide their new ventures with solid foundations on which to build, grow, and thrive. This is the first book devoted exclusively to marketing ...
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This is the first and only guide to a subject of vital interest to every entrepreneur. Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, "Entrepreneurial Marketing" arms entrepreneurs with cutting-edge marketing approaches - including the latest web-based segmentation and positioning techniques - that will provide their new ventures with solid foundations on which to build, grow, and thrive. This is the first book devoted exclusively to marketing strategies for new entrepreneurial ventures. It covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet.
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Add this copy of Entrepreneurial Marketing: Lessons From Wharton's to cart. $4.04, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2001 by John Wiley & Sons.
Add this copy of Entrepreneurial Marketing: Lessons From Wharton's to cart. $4.04, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by John Wiley & Sons.
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Good. We flipped through this book and didn't notice any notes or underlines. Minor shelf wear. Very slight shelf wear to the dust jacket. Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!
Add this copy of Entrepreneurial Marketing: Lessons From Wharton's to cart. $27.35, new condition, Sold by EB-Books LLC rated 5.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2001 by John Wiley & Sons.
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Add this copy of Entrepreneurial Marketing: Lessons From Wharton's to cart. $33.48, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by John Wiley & Sons.
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Add this copy of Entrepreneurial Marketing: Lessons From Wharton's to cart. $90.88, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by John Wiley & Sons.