Discover new entrepreneurial marketing strategies and techniques for supercharging profits now, and sustaining competitive advantage for years to come! Marketing That Works delivers a comprehensive portfolio of high-value, low-cost marketing solutions that fully leverage today's newest trends, channels, and market opportunities. Based on The Wharton School's pioneering Entrepreneurial Marketing, this edition adds nearly 50% new coverage - highlighting new companies that are redefining marketing today, and illuminating ...
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Discover new entrepreneurial marketing strategies and techniques for supercharging profits now, and sustaining competitive advantage for years to come! Marketing That Works delivers a comprehensive portfolio of high-value, low-cost marketing solutions that fully leverage today's newest trends, channels, and market opportunities. Based on The Wharton School's pioneering Entrepreneurial Marketing, this edition adds nearly 50% new coverage - highlighting new companies that are redefining marketing today, and illuminating emerging approaches to securing resources and promoting your offers. You'll discover powerful new best practices for social, PR, promotion, advertising, and much more: techniques for getting closer to your customer, reducing acquisition and retention costs, reinforcing positioning and differentiation, and much more. Four cutting-edge marketers present new or extensively revised coverage of: Social media and network externalities (Facebook, Twitter, Waze, Vendop, Dropbox) Advanced social marketing techniques (Fab, Uber, DogVacay) Localisation and micromarketing (Milo.com) How to leverage your customer's mass migration to mobile Marketing-enabled sales, and the cultivation of customer relationships and communities (MetricStream, Regalix) Virality: how you can develop messages that desperately "want" to spread Marketing to the consumerised enterprise New approaches to increasing customer retention and strengthening lock in (Amazon Prime, Quidsi, Diapers.com) Financing your marketing: cost effective ways to establish value, including crowdfunding (Pebble), Lean Startup, for quickly building and testing concepts and companies, and accelerators (Y Combinator, DreamIt) To help you systematically optimise your marketing investments, Marketing That Works integrates Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) benchmark metrics throughout. Wherever you compete - no matter how large or small your company is - this guide will help you grow sales and profits, strengthen your brand, and drive more value from every dime you spend on marketing.
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Add this copy of Marketing That Works: How Entrepreneurial Marketing Can to cart. $1.08, good condition, Sold by Zoom Books East rated 4.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2007 by Wharton School Pub.
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Book is in very good condition and may include minimal underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Marketing That Works: How Entrepreneurial Marketing Can to cart. $3.30, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Marketing That Works: How Entrepreneurial Marketing Can to cart. $3.30, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Marketing That Works: How Entrepreneurial Marketing Can to cart. $3.30, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Marketing That Works: How Entrepreneurial Marketing Can to cart. $3.30, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Wharton School Publishing.
Add this copy of Marketing That Works: How Entrepreneurial Marketing Can to cart. $3.49, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by FT Press.
Add this copy of Marketing That Works: How Entrepreneurial Marketing Can to cart. $3.49, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by FT Press.
Add this copy of Marketing That Works: How Entrepreneurial Marketing Can to cart. $3.51, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2009 by Ft Pr.
Add this copy of Marketing That Works: How Entrepreneurial Marketing Can to cart. $3.99, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2007 by Wharton School Publishing.
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Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Marketing That Works: How Entrepreneurial Marketing Can to cart. $6.20, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2007 by Wharton School Pub.
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
