The head of a celebrity public relations firm offers expert advice on the art of PR and branding. In "A Branded World", renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and ...
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The head of a celebrity public relations firm offers expert advice on the art of PR and branding. In "A Branded World", renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding. Michael Levine (Los Angeles, CA) has represented hundreds of major name celebrities as head of a prominent public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His client list includes Janet Jackson, Fleetwood Mac, and Reebok, among others. His essays have appeared in "USA Today", the "National Review", the "Los Angeles Times", and "The New York Times".
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Add this copy of A Branded World Adventures in Public Relations and the to cart. $5.00, very good condition, Sold by Eat My Words rated 4.0 out of 5 stars, ships from Minneapolis, MN, UNITED STATES, published 2003 by Wiley.
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Add this copy of A Branded World: Adventures in Public Relations and the to cart. $33.85, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Wiley.
Add this copy of A Branded World: Adventures in Public Relations and the to cart. $34.54, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2003 by John Wiley & Sons.
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Add this copy of A Branded World: Adventures in Public Relations and the to cart. $78.83, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2003 by Wiley.
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