The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World , renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and ...
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The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World , renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
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Add this copy of A Branded World Adventures in Public Relations and the to cart. $5.00, very good condition, Sold by Eat My Words rated 4.0 out of 5 stars, ships from Minneapolis, MN, UNITED STATES, published 2003 by Wiley.
Add this copy of A Branded World: Adventures in Public Relations and the to cart. $7.99, good condition, Sold by Friends of the Phoenix Library rated 3.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2003 by Wiley.
Add this copy of A Branded World to cart. $26.08, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of A Branded World: Adventures in Public Relations and the to cart. $32.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Blackstone Audiobooks.
Add this copy of A Branded World: Adventures in Public Relations and the to cart. $33.85, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Wiley.
Add this copy of A Branded World: Adventures in Public Relations and the to cart. $34.54, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of A Branded World: Adventures in Public Relations and the to cart. $46.29, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by Blackstone Audiobooks.
Add this copy of A Branded World Adventures in Public Relations and the to cart. $48.45, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2003 by John Wiley & Sons.
Add this copy of A Branded World: Adventures in Public Relations and the to cart. $76.92, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2003 by Wiley.
Add this copy of A Branded World: Adventures in Public Relations and the to cart. $78.83, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2003 by Wiley.
