A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
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A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
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Add this copy of Luxury Brand Management: a World of Privilege to cart. $6.53, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2008 by Wiley.
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Add this copy of Luxury Brand Management: a World of Privilege to cart. $35.00, good condition, Sold by Found Books rated 5.0 out of 5 stars, ships from AUSTIN, TX, UNITED STATES, published 2008 by Wiley.
Add this copy of Luxury Brand Management: a World of Privilege to cart. $36.69, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Wiley.
