Praise for Tactical Transparency "I think this book spells out this new form of online communication in an extremely clear and valuable way. It drives home the point that social networking and blogging are only as useful and effective as the energy you put forth. As CEO, if you are sincere in your belief that the consumer of today deserves an opportunity to be heard, and you believe in your mission and direction for the company you lead, then this kind of communication is appropriate and necessary for future success!" ...
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Praise for Tactical Transparency "I think this book spells out this new form of online communication in an extremely clear and valuable way. It drives home the point that social networking and blogging are only as useful and effective as the energy you put forth. As CEO, if you are sincere in your belief that the consumer of today deserves an opportunity to be heard, and you believe in your mission and direction for the company you lead, then this kind of communication is appropriate and necessary for future success!" Cindi Bigelow, president, Bigelow Tea "Being better engaged with the marketplace than your competition is an advantage; transparency and authenticity are vital to that engagement. Engaging in an authentic conversation with the markets you serve brings nothing but opportunity." Jonathan Schwartz, CEO and president, Sun Microsystems "Social media is transforming our culture. Smart companies value social media as a cultural pathway to creating more trustworthy relationships with customers. Holtz and Havens have crafted an impressive blueprint on how to be successful in this new age." Jackie Huba, coauthor, Citizen Marketers and Creating Customer Evangelists "Using effective scenarios and real examples, this book will help corporate leaders visualize and practically achieve the positive results coming from embracing authenticity in communicating to customers, partners, and internal employees." Paolo Tosolini, new media business manager, Microsoft Corp. "In a world of transparency, consumers cut through the bull, the fluff, the noise, and the decoys to see whats really at the unvarnished core. This excellent book written by two experts who have never taken off their own transparency goggles is part warning shot and part blueprint for the future." Pete Blackshaw, EVP, Nielsen Online, and author, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
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Add this copy of Tactical Transparency: How Leaders Can Leverage Social to cart. $3.48, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2008 by Jossey-Bass.
Add this copy of Tactical Transparency: How Leaders Can Leverage Social to cart. $5.46, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2008 by Jossey-Bass.
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Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Tactical Transparency: How Leaders Can Leverage Social to cart. $14.51, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2008 by Jossey-Bass.
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Good. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
Add this copy of Tactical Transparency to cart. $22.00, like new condition, Sold by Gene The Book Peddler rated 4.0 out of 5 stars, ships from Winchester, NH, UNITED STATES, published 2009 by Jossey Bass.
Add this copy of Tactical Transparency: How Leaders Can Leverage Social to cart. $30.04, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Jossey-Bass.
Add this copy of Tactical Transparency: How Leaders Can Leverage Social to cart. $74.34, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by Jossey-Bass.
Add this copy of Tactical Transparency: How Leaders Can Leverage Social to cart. $102.18, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Jossey-Bass.
