Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket? In "Blogging for Business," authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare. In "Blogging for Business," the authors ...
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Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket? In "Blogging for Business," authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare. In "Blogging for Business," the authors reveal why businesses should embrace blogging: - How to tap into the power of blogs - How blogs are different from e-zines, Web sites, and message boards - Why businesses need to monitor blogs that discuss their products and services - How to use an internal corporate blog as an effective knowledge sharing tool - Future iterations of blogging, such as podcasts and vlogs - Legal considerations Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications. Packed with top-notch recommendations from two pros, " Blogging for Business" demonstrates that blogs offer a competitive advantage that businesses cannot afford to overlook.
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Add this copy of Blogging for Business: Everything You Need to Know and to cart. $1.25, good condition, Sold by Once Upon A Time Books rated 3.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2006 by Kaplan Business.
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Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
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Very Good Condition. Minor shelf wear to cover with crease on front. Text appears clean and binding is like new. 247 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Computers & Internet. ISBN: 1419536451. ISBN/EAN: 9781419536458. Pictures of this item not already displayed here available upon request. Inventory No: 1561028401.
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