This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand ...
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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
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Add this copy of Storytelling in Luxury Fashion: Brands, Visual Cultures to cart. $182.48, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2020 by Routledge.
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New. Sewn binding. Cloth over boards. 194 p. Contains: Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Research in Design Studies.
Add this copy of Storytelling in Luxury Fashion: Brands, Visual Cultures to cart. $185.00, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2020 by Routledge.
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Fine. Sewn binding. Cloth over boards. 194 p. Contains: Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Research in Design Studies. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Storytelling in Luxury Fashion: Brands, Visual Cultures to cart. $198.07, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2020 by Routledge.
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Seller's Description:
New. Sewn binding. Cloth over boards. 194 p. Contains: Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Research in Design Studies.
Add this copy of Storytelling in Luxury Fashion: Brands, Visual Cultures to cart. $222.21, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2020 by Routledge.
Add this copy of Storytelling in Luxury Fashion: Brands, Visual Cultures to cart. $349.89, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2020 by Routledge.
