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Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture

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Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture - Sikarskie, Amanda, and Lan, Lan, and Liu, Peng
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Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols ...

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Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture 2023, Bloomsbury Visual Arts, New York

ISBN-13: 9781350283312

Hardcover